When Martin Haerle passed away in 1990, his son David Haerle stepped in to run the label, and created the “Pickin’ On” series, which consists of bluegrass tributes to rock, pop and country artists including Jimmy Buffett, Kenny Chesney, and Led Zeppelin. The first title in the series was Pickin' On The Beatles (1994), but it wasn't until three years later that the concept took off with the success of Pickin' On The Grateful Dead. [1] David West